Think Different: Apple's Blue Ocean Formula for Success
Think Different: Apple's Blue Ocean Formula for Success
Jan 20, 2022
blueoceanstrategy.com
Flashback 1997: Apple Launches ‘Think Different’ Campaign
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
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soundandvision.com
Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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